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Alexa
The tradition of jewelry making in a modern concept
Siblings Alex and Elena , fourth generation jewelers, founded the Alexa Fine Jewellery brand together. The idea to create their own collection was born when they realized that the market lacked affordable luxury jewelry . Thanks to the family tradition of jewelry making and ownership of a jewelry factory, their dream quickly turned into reality. Thanks to their own production, they can create as many beautiful pieces as they wish.
Elena has been learning about jewelry from her father since childhood. She combined this experience with her university degree in graphic design and a master's degree in luxury brand management , which allowed her and her brother to create a brand that combines high quality and affordability . She finds her greatest inspiration in the moments when the creative process begins - from the first sketch to the final, precisely crafted piece of jewelry . The possibility of transforming a sketch into a beautiful, wearable piece of jewelry is fascinating to her.
